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Nexteer Automotive I Branding

Art Direction,
Branding and Layout

Nexteer Automotive is a global leader in advanced steering and motion control systems, designing the technology that helps vehicles move safely, efficiently, and intelligently. As Brand Lead, I guide Nexteer’s visual identity, translating complex, highly technical innovation into clear, compelling, and consistent brand experiences across digital, print, internal, and customer-facing touchpoints. 

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I turn complex engineering into clear, compelling stories — shaping everything from annual reports and video campaigns to social content and press kits through a cohesive, strategic brand lens. I build structured visual systems that make highly technical ideas accessible, persuasive, and aligned across every audience touchpoint. From concept through execution, I partner cross-functionally to ensure each deliverable doesn’t just communicate — it reinforces a larger narrative about innovation, credibility, and forward momentum.

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© 2026 Ian Smith

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